We are proud to announce that we have signed the PRS Foundation’s Equalising Music pledge.
We are pledging to achieve gender equality across our roster and gig line ups. Our co-founder Alicja Tokarska had this to say about us signing this pledge:
“We feel that signing the Keychange Pledge is necessary to highlight the issue of gender bias which is still present in the music industry in 2019. Far too often women are not given chances in favour of their male counterparts, especially in terms of performing their music live and headlining shows and festivals. We want to contribute to creating a more equal world where male, female and non-binary musicians and industry professionals can enjoy the same opportunities.”
But what is Keychange? It is a campaign that has been set up by the PRS Foundation to “transform the future of music whilst encouraging festivals to achieve a 50:50 gender balance by 2022.” To find out more, check out their full manifesto. They have now expanded to inviting venues, labels and organisations across the music industry in general to join the campaign. As Primavera Sound has proven, it is possible – this year had an amazing gender balanced line up, branded as The New Normal. As it should be.